Creative Direction / Project Lead

Riot Games x re:Invent 2022

re:Invent is a learning conference hosted by AWS in Las Vegas, NV for anyone who's passionate about cloud computing. With over 51k attendees in 2022, Riot Games focused on three activations during the week long event that showcased their breadth of IP, tech innovations, and partnership with AWS.

This included an interactive Expo booth, that showcased videos across four jumbo LED walls of our games, esports, and entertainment, a jumbo Rubik’s Cube, a hologram feature, and a Star Guardian themed retro arcade game. Riot also activated in a Content Hub with a modern take on Bildgewater Brew, a jumbo fistbump charging and work station, and video kiosks showcasing innovations in our in our. Finally, Riot showcased its decication to fun and games at the closing party - re:Play - with a 16k square immersive Zaun inspired experience. Attendees could grab a drink from The Last Drop before enjoying Blitzcrank’s human grab claw, Poppy’s High Stryker, inflatable axe throwing in Draven’s Den, or Jinx’s Rocket Race. A roaming magician entertained guests with slight of hand, and esports commentators David “Phreak” Turley and Trevor "Quickshot" Henry shoutcast the night’s activities.